British Airways turns to YouTube to combat strike fears
22 Mar 2010 | by Alex Brownsell
LONDON - British Airways has turned to Google's YouTube in its marketing offensive as the strike
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Standard creates BA sponsored mobile app
24 May 2010 | by Mark Banham
It is available free across a series of mobile platforms, including iPhone, BlackBerry and Google Android smartphones. Users will be able to browse through a series of news sections including business, sport, showbiz, and life and style. Articles from the mobile application can be saved for later reading ...
Coca-Cola extends Schweppes free swim activity
15 Mar 2010 | by Joe Thomas
for their nearest participating pool, via a Google Maps application. One aim of the activity, apart from driving ...
BA plots tactical activity in response to strike
02 Mar 2010 | by Sara Kimberley
BA customers to use its services. BA has already launched a paid search campaign on Google ...
Crisis-hit Eurostar discovers social media users want more than marketing
20 Dec 2009 | by Daniel Farey-Jones
on the Little Break Big Difference campaign website by Saturday evening. Today a Google search for 'Eurostar ... topping the organic results. Google's new real-time results section in the middle of its results page ...
Big brands fail to disclose carbon-emission data
25 Nov 2009 | by Gemma Charles
LONDON - Google, Burger King and The AA are among 250 big name brands that fail to disclose carbon
And in the real world... Kraft, Allianz, Aer Lingus and more
10 Nov 2009 | by Matt Williams
newspaper's stories from Google as a way to encourage people to start paying for online content. Source ...
Lonely Planet tests trip planning Google Wave app
21 Oct 2009 | by Jacquie Bowser
LONDON - Guidebook publisher Lonely Planet has been trialling a trip planning tool through Google...Google Wave , which was made available to around 100,000 beta testers at the end of September, allows participants to have interactive discussions in real time. The Lonely Planet application, called ... products available for Google Android handsets, launching a series of Compass Guide applications ...
Andrew Walmsley on Digital: Travel problems
29 Sep 2009 | by Andrew Walmsley
when the long-awaited upturn finally appears. A study conducted earlier this year by Google ...
And in the real world... Whitbread, Royal Bank of Scotland, NatWest, Orange, T-Mobile and more
08 Sep 2009 | by Noel Bussey
in the European Union's 27 countries, partly in response to Google's controversial plan to digitise the world ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
