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Google breaks $100bn brand value threshold

LONDON - Google has become the world's first $100bn-brand, according to the latest BrandZ survey.

Think with Google: How do I stay ahead of the digital pack?

to knowledge A new class of analytics tools can help data power business. Puma used Google Analytics ... China and India by 47%. Arena Flowers used Google Market Finder to discover that queries for 'Thank ... .com Think with Google is a weekly series of columns on marketingmagazine.co.uk , where Google's experts ...

Think with Google: Which brands are getting online content right?

Think with Google is a weekly series of columns on marketingmagazine.co.uk where Google's experts ... for Think with Google, send us an email . ...

Think with Google: How can I get the most out of online video advertising?

: thinkwithgoogle.co.uk google.co.uk/ads/video google.co.uk/ads/innovations/trueview.html Think with Google is a weekly series of columns on marketingmagazine.co.uk , where Google's experts ... for Think with Google, send us an email . ...

Google promotes Google Chrome web browser

LONDON - Google is promoting its new web browser - Google Chrome - on its UK homepage, billing

Going beyond Google

Search marketing is synonymous with Google, and for many brands it is where their strategy starts...-dog and a challenger brand is a strange one indeed. However, such is the dominance of Google in search ... ! website, has been met with a muted response. Google, a once-in-a-generation success story, and a byword ... penetration as Google in the UK,' he says. The question, then, remains as to what its challengers can do ...

Google rebrands Android app market as Google Play

Google has brought together its Android app market, Google music service, and eBook store as Google.... Google users who own media bought through the old services will have their purchases "upgraded" to the new system. To push the new service, Google is offering special deals on albums, books, apps ... and Incredibly Close', and edgy Hollywood film 'Puncture' . Google claims Google Play will work ...

Google hires first head of marketing for Google+ in EMEA

Google has appointed Cristian Cussen, former Myspace director content and marketing, as its head...Cussen joins Google from Ning, the customised social network building business. He joined ... next Monday (30 April) and will be based in Google's Central St Giles office in London. Google has ... shortly after Google launched its first advertising push for Google+ in the UK , with a TV and digital ...

Google gets into price comparison

Google's purchase of BeatThatQuote is set to shake up the price-comparison arena....after Google bought it for a cool 37.7m. The acquisition raised eyebrows, not only because Google ... , but also because it revealed Google's intentions for the comparison website market. Google plans to run ... the right financial products and save money,' says a Google spokesman. Dominant brands The search ...

Google+ readies service for brands

Google is readying the launch of a business version of its Google+ social networking service...Christian Oestlien, Google+ project manager, announced via YouTube that Google was working on creating a Google+ service for businesses and brands, which would include rich analytics, with the ability to connect it with Google products, such as AdWords. He said: "We are focused on optimising ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.