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Google launches Google Search options tool

Google has launched Google Search options, a tool that enables users to customise their search

Google - Lost or found?

As it faces flotation, Google is at a crossroads. Can the £20bn company grow while retaining...Google users were greeted with an unfamiliar sight when they tried to perform an internet search ... thought the national grid had collapsed. As one chat-room user remarked: 'Google's down? Forgive me while ... considering the iconic status now afforded this brand. Google is the most popular search engine among UK web ...

Google lifts trademark embargo

LONDON - Google is to allow UK advertisers to bid against each other for keywords trademarked...consumer using Google to search for the term BMW could, for the first time, be delivered sponsored listings ... partner at MEC Interaction. Marketers will have to reassess their paid-search strategies. Google ... December and January, according to comScore, has led to speculation that Google s policy revision has been ...

Digital choice: Google Latitude

Google's location-tracking software, Latitude, caused a major stir among privacy groups and MPs...of tracking people's movements somewhat troubling, I admire how Latitude integrates with Google Maps and gives ...

People moves: Google

Nikesh Arora, the former chief marketing officer of T-Mobile, has been hired by Google to the new

Google launches YouTube section

Google has launched a UK 'Shows' section on YouTube, featuring free full-length TV shows and clips

Digital choice: Google logo

Valentine's Day saw the middle three letters of Google replaced with a geriatric couple holding ... development, Google has rid itself of conventional strictures and taken up a position as a brand for all ... space. By contrast, Google relishes the challenge of embracing opportunities in more and more arenas ...

Google moves beyond search

for word of mouth, and so far, this form of marketing has served Google well, nearly single ... ranks as the world's 38th biggest brand, valued at $8.5bn (£4.7bn). But now that Google is attempting ... computer programmes and searches for files on the user's hard drive. 'People associate Google ...

Google expands its horizons

Seemingly not content with its domination of search on the internet, Google is now turning its ... ) this year to EUR9.1bn (£6.2bn) by 2010, according to JupiterResearch. And Google, which is already ... search,' he adds. Broader proposition Google and Vodafone will work together on promotional ...

Direct choice: Google for Dummies

A booklet from Google arrived in my mail today. Connecting People Using Google for Dummies is part...For a brand that has come to symbolise the power of digital, Google's use of direct marketing for this campaign is interesting (last year, it ran the booklet as an insert in the Daily Mail). Google recognises ... good instruction manual for everything from Google Earth to YouTube, I couldn't help but think ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.