British Airways 'the race' by BBH
09 Feb 2012
(Thursday) followed by Google+, before appearing on TV during Coronation Street.
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Google 'good to know' M&C Saatchi
03 Nov 2011
Google has launched a campaign aiming to educate internet users about online privacy and how
One customer's journey
17 May 2012 | by Stephany van Willigenburg, Google UK
, says Stephany van Willigenburg of Google UK....hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ... asked my friends. I posted a comment on Google+ asking for tips and it wasn't long before I had ... .howtogetmo.com site. It offers four resources to get started. Google's GetMoMeter helps you see how your site looks ...
Think with Google: How do I stay ahead of the digital pack?
29 Feb 2012 | by Mark Howe Country sales director, Google UK
to knowledge A new class of analytics tools can help data power business. Puma used Google Analytics ... China and India by 47%. Arena Flowers used Google Market Finder to discover that queries for 'Thank ... .com Think with Google is a weekly series of columns on marketingmagazine.co.uk , where Google's experts ...
Think with Google: Which brands are getting online content right?
13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google
Think with Google is a weekly series of columns on marketingmagazine.co.uk where Google's experts ... for Think with Google, send us an email . ...
Think with Google: How can I get the most out of online video advertising?
07 Mar 2012 | by Sarah Speake, Strategic marketing director, Google UK & Ireland
: thinkwithgoogle.co.uk google.co.uk/ads/video google.co.uk/ads/innovations/trueview.html Think with Google is a weekly series of columns on marketingmagazine.co.uk , where Google's experts ... for Think with Google, send us an email . ...
Google unveils AdWords changes
26 Apr 2010 | by David Barros
LONDON - Google has made a number of changes affecting agency partners of its AdWords platform...-fareast-language:#0400; mso-bidi-language:#0400;} Google has scrapped the Google Advertising Professionals program and replaced it with the new Google 'Certification Program'. Google claims the changes offer ... . For each $1 of AdWords spend managed, Google will give an agency 250 Adwords units . Agencies who attain ...
Google+ launches first TV ad
30 Mar 2012 | by Jeremy Lee
Adam & Eve's launch spot for Google+ breaks tomorrow (31 March) in 'Britain's Got Talent'....The 90-second commercial, called ''Google+: Tom", centres around Benedict Cumberbatch reading 'The ... , an everyman, as he lives and shares on the Google+ platform. Ben Priest, Adam Eve's creative founding partner, said: "It's a real honour to be working with Google on such an important launch. We wanted ...
Google to acquire Admeld for $400m
14 Jun 2011 | by Daniel Farey-Jones
Google has agreed to acquire Admeld, the online advertising yield optimisation platform, for a...at the AOP Awards. Competing with the likes of Rubicon Project, it will now form part of Google's online advertising services, which include search, the Google Display Network, YouTube, mobile ad network AdMob and DoubleClick, its ad exchange. Neal Mohan, Google's vice-president of display advertising, said in a blog ...
Editor's comment: Google moves the goalposts
10 Aug 2010 | by Gareth Jones
If there's one thing Google is good at, it's making money. And, true to form, the internet giant...-search spend goes straight to Google, giving it a lion's share of the market. However, Google wants more ... from using trademarks they didn't own in their AdWords text. Now, Google has scrapped the rule, freeing ... had their sponsored listings censored. Of course, Google claims the policy shift will benefit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
