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Apple, Google, Microsoft: Whose PR approach is the most effective?

Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ... much national print coverage the client will get. The three big tech companies - Apple, Google ... much. Many other Apple staff are, but keep very quiet; no beans are ever spilt. GOOGLE - OFF ...

Goldman Sachs' secrecy to blame for Greg Smith outrage, say PROs

) every organisation has its moaners and groaners. The news came as Google has also been thrown into a ... , with the line: 'The Google I was passionate about was a technology company. The Google I left was an advertising ... the Google nor Goldman Sachs denunciations can be described as harmless, they are also not as damaging ...

Global: Focus on ... Egypt

of global comms & public affairs, Google MENA. ...

MySpace in agency talks ahead of brand relaunch

between 2005 and early 2008, and in June 2006 surpassed Google as the most visited website in the US ...

Reputation Survey: Facebook - Facebook users still sceptical on privacy

, it lags behind Apple, Google and Microsoft. The message seems to be that we can't live without Facebook ... innovative of the big tech firms, behind Apple (48 per cent), Google (15 per cent) and Microsoft (13 per cent ...

Danny Rogers: TripAdvisor needs to trade on trust

on the first page of a Google search. Unfortunately, as it became bigger and more powerful, the site has ...

The real cost of pitching

just typed "consumer PR" into Google. We make calculations on our time and effort accordingly ...

Focus Global PR: Global Agency Report 2011

Global CEO: Michael Murphy Ownership: Huntsworth Number of offices: 64 Key clients: Google ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.