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Google hires Opodo's Twohill for marketing strategy

LONDON - Search engine Google has hired Lorraine Twohill as a consultant to push forward its...Based at Google 's London office, Twohill will report to head of UK operations Kate Burns. She ... at Google coincides with that of commercial director Karen Richardson. At Google, Twohill ... consumer services building on efforts such as its shopping service Froogle. Earlier this year, Google ...

BA and Google link up for interactive holiday service

LONDON - British Airways and Google have teamed up to create a television advertising campaign...to Google Earth on ba.com. The ad opens with clouds, initially used by the airline in its price and value ... .com will be able to zoom in on their destination of choice, using the Google Earth technology, as they look at 3D ... above Google Earth images of global cities. Radio ads focus on the price message. Jayne O'Brien, head ...

VisitBritain and Google Street View partner for Tourism Week

VisitBritain, the tourism body, has partnered with Google Street View to celebrate British Tourism...The collaboration between VisitBritain and Google Street View is centred on the UK's British piers for British Tourism Week, running from 12-20 March. Google will collect images of British piers, such as Weston-super-Mare and Brighton and feature them on Google Maps to promote British seaside holidays ...

Google partners with Virgin America for Chromebook tie-up

Google and Virgin America have signed a deal that will allow consumers to use Chromebooks while...Consumers will have the opportunity to test out Google s new notebook computer, the Chromebook ... . Virgin America and Google are also developing a free Virgin America Traveller app for Chrome, which ... in new ways, Google has been a key partner with us from our very first flights in 2007, by powering ...

Google and Multimap join to deliver targeted online ads

LONDON - Internet search engine Google has teamed up with Multimap.com to deliver geographically...The ads will be targeted at an audience who are looking at visiting one of the UK's main cities via the online mapping company's website . The deal will allow Google to deliver eight sponsored ... in online advertising and it's great that a major search engine of the calibre of Google has recognised ...

Weather.com does searches and ads deal with Google

NEW YORK - Weather.com has signed a deal with Google that will see the search engine's technology...Weather.com will now allow users to perform Google web searches on all its pages ... Google ads for hotels in the Bay Area, or regional events. Joe Fiveash, senior vice ... with information that is the most relevant to them. By adding Google's search services, we make finding information ...

The impact of Google's first 10 years on marketing

of more than $5bn a quarter. The first Google index in 1998 contained 26m pages; in 2000 it reached 1bn. This year, it hit a new milestone: 1tn. In the 10 years since launch, Google has shaped the way ... , and with Google holding the whip hand, inevitably the price of search listings has risen. It could, then ...

Lonely Planet tests trip planning Google Wave app

LONDON - Guidebook publisher Lonely Planet has been trialling a trip planning tool through Google...Google Wave , which was made available to around 100,000 beta testers at the end of September, allows participants to have interactive discussions in real time. The Lonely Planet application, called ... products available for Google Android handsets, launching a series of Compass Guide applications ...

Thomas Cook calls on Google Earth for latest ad campaign

Thomas Cook has utilised the popularity of Google Earth to drive its new advertising campaign...space. The camera then zooms in, in the style of the Google Earth application, to show the London ...

Google's mobile phone tracking service under fire from privacy critics

LONDON - Privacy critics are panning Google's new Latitude application, which allows users to track.... It allows users to track friends who are using the service using GPS and Google Maps. Users must ... would be concerned about any integrated use across Google services as their security is so poor and it's becoming the world most pervasive system." A Google spokesperson said that fine-grain privacy controls ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.