Dominos 'Foursquare promotion' by Vexed
27 May 2010
free side dish when spending over 10. The deal was arranged by Domino's digital agency Vexed. ...
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McDonald's '1955' by DDB Oslo
27 Apr 2011
day, April 15, 1955, with the help of Facebook. The agency then located Lester Stein, Jr., who worked for founder Ray Kroc in 1955. From there, the agency tracked down two of the chain s first regulars: Debra ...
Pizza Hut may volunteer in government trial of restaurants listing calorie content of fast food
16 Jan 2009 | by Ed Kemp
six-months, according to the Food Standards Agency (FSA)....In a move designed to counter growing obesity concerns in the UK, the government body will now seek companies to volunteer to pilot the scheme. Pizza Hut, which boasts more than 700 UK outlets, has already expressed an interest in participating in the scheme Some chains, notably McDonald's, KFC ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
Sponsorship has become distinctly unfashionable; today, most brands, rights-holders and agencies would rather ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... of the nation-wide series is to put another 1m cyclists on the road by 2013. As government anti ...
Charities club together to hire ad agency
13 Jan 2009 | by Gemma Charles
LONDON - A trio of charities is seeking to appoint an ad agency to run a campaign in support...and The Gate are pitching for the business as well as M C Saatchi, the agency behind the DoH's Change4Life ad ... . It is understood that all the agencies have pitched and a result is due at the end of the month. The Department ... that have come on board with a pledge of 200m of support. The government's aims for the campaign ...
Government warned on reliance on food industry in obesity fight
20 Apr 2012 | by Sara Luker
The Government must not rely on food industry partnerships to fight obesity, say comms...-obesity campaign , the PRWeek podcast looked at the Government s PR efforts to encourage healthy eating. Mike ... levels. Most of the Colleges criticism of the Government s efforts to fight obesity focused on its ... were needed and that the Government must not rely on its food industry links. If the Government ...
Government rejects calls for ban on junk-food advertising
22 Sep 2011 | by Our Parliamentary correspondent
The Government has dismissed calls to tighten the rules over food ads only a week after news.... The confusion suggests that there are differing views inside the Government over the plan by David Cameron ... are better than bans. The Lords Science and Technology Committee said the Government should take "a more ...
McDonald's kicks off agency search
25 Mar 2009 | by Staff
LONDON - McDonald's has appointed Oystercatchers to conduct an agency search for its employer brand...Oystercatchers will handle all initial agency contact on behalf of McDonald's and will be responsible for recommending a pitch shortlist. Agencies will be invited to demonstrate how McDonald's can ... of a strategic review of our partner agencies we feel that now is the right time to put this account ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards....2% to 23.5%. In this context, it should come as no surprise that several agencies, including AKQA ... . The downturn has also led marketers to reassess their agency arrangements, many shifting digital work to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...
Burger King hunts for direct agency
12 Jan 2012 | by Sara Kimberley
The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent ... review that culminated in its decision to part with its global ad agency, Crispin Porter Bogusky ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
