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The Government has published new guidance for brands making green claims in their marketing, in an attempt to stamp-out greenwash and encourage the development of environmentally-friendly products.
Tobacco manufacturers have received support from a brand-focused lobby group after health secretary Andrew Lansley touted the idea of removing all branding from cigarette packets.
David Cameron's coalition government is "open-minded" and "listening", but the food industry does not "have the voice it deserves", according to Sainsbury's chief executive Justin King.
LONDON - The Government has launched a £100m investment programme to promote the use of eco-friendly vehicles, and is looking for motor brands to participate in the scheme.
LONDON - The Department for Transport (DfT) has unveiled a £3m campaign encouraging consumers to drive in a more fuel-efficient way. The radio and digital-led campaign, using the ACT ON CO2 brand, will promote smarter driving techniques that help motorists save on fuel costs. A TV campaign will follow...
LONDON - Advertising body ISBA has condemned new government regulations that require the inclusion of environmental information on outdoor car ads.
LONDON - Car manufacturers look set to be forced to overhaul current ad campaigns after a Department for Transport (DfT) review of its recommendations on CO2 emissions in promotional information.
LONDON - The government is to carry out a review into the relationship between the way alcohol is marketed, priced and advertised and problems such as binge drinking.
LONDON – The government has retreated from a partnership with the food industry that was to produce a jointly funded public education campaign covering diet and fitness, according to a food industry figure.
LONDON - The IPA and the Advertising Association have separately written to the government voicing concerns about advertising restrictions to be laid out in the London Olympic Bill, which will govern what advertisers can do come the 2012 games.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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