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BRIGHTON - The government is poised to extend its popular car scrappage scheme by allocating the funding for a further 100,000 new car purchases.
LONDON - The Society of Motor Manufacturers and Traders (SMMT), the body which represents the UK automotive industry, has called for the Government to extend its scrappage incentive scheme.
Eighties electro-pop icon Gary Numan reprises his 1979 hit "Cars" in this latest work for The Scottish Government by Newhaven creative agency.
LONDON - The Society of Motor Manufacturers and Traders (SMMT) is leading calls for the government to fund and oversee a campaign to educate consumers on the benefits of electric and hybrid vehicles.
LONDON - The Department for Transport (DfT) will demand that car advertisers increase the visibility of CO2 emission and fuel economy information on outdoor ads.
LONDON - The Government has launched a £100m investment programme to promote the use of eco-friendly vehicles, and is looking for motor brands to participate in the scheme.
LONDON - The Department for Transport (DfT) has unveiled a £3m campaign encouraging consumers to drive in a more fuel-efficient way. The radio and digital-led campaign, using the ACT ON CO2 brand, will promote smarter driving techniques that help motorists save on fuel costs. A TV campaign will follow...
LONDON - Advertising body ISBA has condemned new government regulations that require the inclusion of environmental information on outdoor car ads.
LONDON - Car manufacturers look set to be forced to overhaul current ad campaigns after a Department for Transport (DfT) review of its recommendations on CO2 emissions in promotional information.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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