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Everything Everywhere and Stagecoach trial mobile contactless fares

25 May 2012 | by Sarah Shearman

and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ...

Celebrities back same-sex marriage campaign

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

The Coalition for Equal Marriage supports the right for same-sex couples to be married in the UK. It provides consumers with the means to sign the supporting petition, respond to the current Government consultation on equal civil marriage and to lobby local MPs, through the www.c4em.org.uk website ...

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

ISBA president Woods: Marketers must shape online regulation

02 May 2012 | by Alex Brownsell

to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

02 May 2012 | by Sarah Shearman

, to government and the public sector, and to the UK economy as a whole, " they write. They argue ... use of data can bring significant benefits to consumers, to business, to government and the public ...

Now is the time to capitalise on London's digital potential, says Boris

25 Apr 2012 | by Boris Johnson

benefits from a new 100 million urban broadband fund, announced by the Government, that will see London ... , jobs and new investment London needs to grow. I will lobby the Government for the Tech City ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

19 Apr 2012

't speak out immediately. There is a code of respect that governs us - that we shouldn't be quick to snitch ...

All About ... The EU Cookie Law

19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau

environment. Thankfully, the UK Government has chosen a pragmatic approach, recognising that data ... , and the UK Government has been working in partnership with industry and browser manufacturers to deliver what ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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