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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

to support or bring down those businesses, leaders or governments that they do or don't 'like'," he says ...

Ipsos completes acquisition of Synovate

13 Oct 2011 | by Emily Tan

keen on customer relationship management, loyalty research and so on. Asian governments are also ...

Why managing your reputation is more vital than ever

19 Sep 2011 | by Keith Glasspoole and Helen Lamb

Should some misfortune, or adverse news coverage, come its way - magnified as it is likely to be these days by social media reputation will govern how much good will or latent trust the company has on which to build its recovery. You cannot calculate a simple relationship along the lines of a ...

Sector Insight: White spirits and RTDs

22 Jun 2011 | by Jane Bainbridge

since 2008 due to the introduction of the government's tax escalator. This and the VAT rise in January ...

Tomorrow's World

18 Jan 2011 | by J Walker Smith

, consumers and governments alike are reining in debt and popping budding bubbles. Frugality is not replacing ... allegiance, to governmental dependence and trust, and more. The biggest changes, though, are the rising ...

Marketing budgets drop 5.4% ahead of uncertain 2011

17 Jan 2011 | by Arif Durrani

awaited the impact that the coalition Government s Spending Review would have both on the public ...

COI confirms 'at least 50%' cuts in Government adspend

02 Jun 2010 | by Joe Thomas and Gemma Charles

agencies that Government advertising expenditure could fall "by at least 50%" during this financial year..., as part of the anticipated swingeing cuts under the new Coalition Government . In a letter dated 2 June ... 40m on digital, according to the COI's annual report. The Government has previously stated ... outlines the definitions of essential marketing as: Where the government has a duty to provide ...

VAT-related searches leap as tax goes back up

05 Jan 2010 | by Sara Kimberley

As the Government hiked UK VAT rates back to 17.5% from 15% on 1 January, search terms relating to the change have rocketed. Terms including 'VAT increase 2010', 'VAT rate change' and 'when does VAT go back ... for information about the VAT increase ended up visiting the Government website , while 13.3% visited news ...

Moody Britain: Putting Britain back together

27 Oct 2009 | by Nicola Clark

of the Blitz spirit The government is making me hate this country. I used to be dead proud of being English ... proportion of Moody Britain's respondents seemed happy to passively accept a Conservative government in 2010 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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