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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

IHG training academy to create UK marketing jobs

22 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

was welcomed by deputy prime minister Nick Clegg, coming at a time when the Government is trying to stimulate ...

Wired 2011: a glimpse of the future - without adland

27 Oct 2011 | by Michael Sugden

of Telefonica Digital, is worried the UK is behind the curve following the Government's postponement of the 4G ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

COI confirms 'at least 50%' cuts in Government adspend

02 Jun 2010 | by Joe Thomas and Gemma Charles

agencies that Government advertising expenditure could fall "by at least 50%" during this financial year..., as part of the anticipated swingeing cuts under the new Coalition Government . In a letter dated 2 June ... 40m on digital, according to the COI's annual report. The Government has previously stated ... outlines the definitions of essential marketing as: Where the government has a duty to provide ...

Alcohol, 'junk' food and gambling sectors face block on product placement

04 Feb 2010 | by Gemma Charles

Originally, the government had proposed banning product placement in children's programming, while giving brands a free rein outside this sector. However, in a letter to Cabinet colleagues, Bradshaw has ... : "Our advice to government was that allowing product placement for alcohol was fraught with risk. Some ...

COI appoints 50 agencies to strategic consultancy framework

01 Apr 2009 | by Anne Cassidy

was last reviewed in 2005. The new frameworks will allow agencies to compete for government and public ...

Mental ill-health organisation appoints The Leith Agency

03 Mar 2009 | by Matt Williams

is fully funded by the Scottish Government, as part of its commitment to improving mental health and well ...

COI to form roster of regional agencies

18 Sep 2008 | by Gemma Charles

LONDON - The COI is assembling a roster of regional agencies to better meet the needs of government

Govt spending rises 15 per cent to £157 million

16 Jul 2008 | by Our Parliamentary correspondent

LONDON - The Government’s ad spend rose by 15 per cent to £156.9 million in the financial year...cent to 35.4 million. The Government now spends more on digital media than on any other, outside ... , the Government spent 184.1 million in 2000-01 and the previous Tory administration 183.4 million in 1986 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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