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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

Tesco embarks on hiring spree to boost customer service

creation comes after Tesco attracted controversy about its participation in the Government's welfare ... on the Jobcentre Plus site after an IT fault and the advert was for a placement under a government work ...

Government seeks brand 'friends' for youth marketing plans

The government is calling on brands to help shape its youth marketing strategy, aimed at preventing...government dropped support for campaigns on several issues after it was formed in 2010. These included ... of 7.7m, 3m and 1.4m drives respectively un-der the previous government. ...

Clegg hails John Lewis as blueprint for British business

, if you like." Clegg claimed the coalition Government would work with businesses to make sure ... trust that distributes profits back to its employees. The Government will consider cutting red tape ... . "That is why we support the Employee Ownership Association's call to Government in providing incentives ...

Portas review criticises supermarket non-food expansion

to ensure they thrive. "The Government will now review Mary's recommendations and we will publish our ...

Food Advertising Unit to study effect of ads on children

advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing...and retailers to promote transparency in calorie content and more healthy-living messages. Senior government ... In This Together', called for a 'responsibility deal' between government and businesses. July 2010 : Health ... the trends in obesity'. March 2011 : Government formally unveiled 'Responsibility Deal', backed by more ...

Sustainability: The search for a clearer footprint

; the electricity bill is larger, there are government penalties. That sharpens the mind and gets it into operations ... of them could be guilty of greenwash: data quality. Disclosure is voluntary, though the UK government ...

The 'responsibility deal' may usher in a new era of 'healthwash'

I'm no fan of legislation, so I welcome the government's voluntary 'responsibility deal' initiative unveiled today. But the problem with self-regulation is that you have to trust all the players to support and abide by any agreement and do what is right. So it s no surprise that a few don t want ...

Brands commit to public health responsibility pledges

The government has unveiled its controversial 'responsibility deal', backed by more than 170...by drinks brands under work initiated by the last government. Health secretary Andrew Lansley said ... Lefroy said: "This is a government that thinks we will get further, faster by working together rather ...

Profile: Riding the waves

-executive director of Adnams. Wood is critical, however, of the lack of incentives from government for other ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.