22 May 2012
| by Noelle McElhatton
' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ...
behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ...
recognises that while digital and co-creation will be the default in future government campaigns ...
10 May 2012
| by Loulla-Mae Eleftheriou-Smith
Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism...the campaign because it made sense for us commercially", but that the Government should be supporting tourism ...
the VisitEngland campaign."
Ailles called on the Government to recognise the economic benefits that overseas ...
, according to recent ABTA research.
Criticising the Government's rises in Air Passenger Duty (APD), Ailles ...
01 May 2012
| by Loulla-Mae Eleftheriou-Smith
'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...
11 Apr 2012
| by Callum Galbraith
government regulation.
In this respect, it is widely acknowledged that it was advertisers and not the government or the Press Complaints Commission (PCC), the soon-to-be defunct regulator, which led ...
Hunt.
It puts forward that there be a replacement to the PCC which is independent of government ...
05 Apr 2012
| by Gemma Charles
As the COI shuts up shop, the new public ad structures, under the auspices of the Government...CLICK HERE FOR THE BIG DEBATE: 'GOVERNMENT ADVERTISING SAVES THE COUNTRY MONEY'
It has been a ...
the coalition government was installed, adspend - which had soared under Labour - was slashed in line with its ...
year has been winding down.
The Government Communication Centre (GCC), led by executive director ...
26 Mar 2012
| by Gemma Charles
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...The strategy, which was published last week by the Home Office , led the news bulletins with its plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions to combat binge drinking.
It also revealed a desire on the part of Government to tighten the rules ...
05 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
-term campaign run by the Government, called 'This is abuse', which seeks to help teenagers to form healthy ...
02 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
to lobby the Government together and urge it to scrap APD due to its "negative" impact on the economy ...
28 Feb 2012
| by Gemma Charles
The government is calling on brands to help shape its youth marketing strategy, aimed at preventing...government dropped support for campaigns on several issues after it was formed in 2010. These included ...
of 7.7m, 3m and 1.4m drives respectively un-der the previous government. ...
28 Feb 2012
| by Danny Turnbull
and governing bodies have conducted wide scale investigations into the wellbeing of their populations ...
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