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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

to support or bring down those businesses, leaders or governments that they do or don't 'like'," he says ...

Unilever and Sainsbury's predict sustainable lifestyles by 2020

10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

The Consumer Futures 2020 report, published today (10 October), has been created in conjunction with Forum for the Future, a non-profit global organisation that works with businesses and governments ... and Sainsbury's are two of more that 170 brands to have backed the Government's "responsibility deal" , which ...

Electric cars face marketing short circuit

23 Jun 2010 | by Alex Brownsell

before being rescued by the state. In the UK, sales of new cars were kept afloat by the government ... and tax breaks. As part of the Labour government's 250m low-carbon transport investment programme ... is also waived. Cost criteria In the case of Nissan's Leaf, with the government grant it will cost ...

Rewriting the rules

27 Apr 2010 | by Gemma Charles

Advertisers, lobby groups and industry bodies have been busy poring over the government's draft guidance on green claims for marketers looking to build the environmental agenda into their campaigns. The guidance, which was released at the end of last month for consultation, has been a long time in development ...

DM industry beats government recycling targets

01 Apr 2010 | by Matt Williams

LONDON - The direct marketing industry has achieved the recycling target set by the government...the Government's recycling targets shows we can do so without hitting companies' bottom lines." ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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