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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

to support or bring down those businesses, leaders or governments that they do or don't 'like'," he says ...

Think BR: Make sustainability the icing on your product's cake

06 Jan 2012 | by Jonathan Weeks and Laura Furniss

rather waiting for public pressure or decent government support. Unilever is one of the companies ... on Unilever: "Given the absence of coherent government action, and consumer ambivalence on sustainability ...

Government receptive to food industry, says Sainsbury's chief

12 Oct 2010 | by John Reynolds

David Cameron's coalition government is "open-minded" and "listening", but the food industry does...King made the pronouncements as part of the opening speech at the flagship conference of the IGD, the food industry research body of which he is president. He also sits on the government's council of business advisers. While he did not give specific details on his government role, he was positive about ...

Electric cars face marketing short circuit

23 Jun 2010 | by Alex Brownsell

before being rescued by the state. In the UK, sales of new cars were kept afloat by the government ... and tax breaks. As part of the Labour government's 250m low-carbon transport investment programme ... is also waived. Cost criteria In the case of Nissan's Leaf, with the government grant it will cost ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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