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UKOM ditches Nielsen for comScore to handle online measurement

are full subscribers to UKOM, and governing bodies include the Institute of Practitioners in Advertisers ...

The Year Ahead for ... Data

with the increasing need for analysis and the overwhelming "volume, velocity and variety" of data. Even government ...

What is the future for product placement?

the current TV advertising rules governing these product zones. - How has the initial uptake been so far ...

My Media Week: Zoe Osmond

foray to the gym (soooo boring!) and then back for a finance council. Charity governance is a fine ...

Ten things to keep you awake in 2011

more exploited, point to untapped potential here. Last month s government-commissioned Shott report ...

Does the Bribery Act mean curtains for media jollies?

into force has not yet been made. The coalition Government has indicated it supports the legislation ... the Government to publish guidance on procedures companies can put in place to prevent bribery, but that guidance ... -term implications for the media industry? The Government intends the new Act to establish the UK ...

My Media Week: Mike Colling, managing director, MC&C

for a Government client looking to influence a B2B audience - one proposal is to form a year-long media ...

Q2 weather report marks brink of recovery... for now

, but the firm - yet deferred - Government action may prove a more lasting source of confidence. Media owners ... of England (capped at the firm s first 10 employees). The Government has also raised the entrepreneurs ... is the first time we have seen the Government really targeting the entrepreneurial flair of our smaller ...

Media Bitch's Diary 18 June

in the past year, and we are now governed by an uneasy coalition... but that's enough of Richard Park ...

Making the most of less: the new rules of engagement

its shadow over the conference, which took place weeks before the Government announces its Emergency ... of it all for our clients." The Government has also been preparing for the new world - one where the COI ... to save 6.2bn. "This may be the year of mobile, but it may not be the year of government communications ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.