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Johnson & Johnson to restructure marketing operations

, which led to a US government probe into J J s handling of the situation last May. One of the products ...

Generation why?

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

Government could breach IP laws by unbranding cigarettes

LONDON - The British Brands Group has warned that the government may be in breach of intellectual...Brands Group, the organisation dedicated to championing brands in the UK, said: "The government could run ... or brand positioning, and by simply ignoring this the government could be in breach of intellectual ...

The Marketing Profile: Elizabeth Fagan of Boots

on the government's Strategic Marketing Advisory Board. Her standing was further bolstered when she took up the high ...

Sector Insight: Vitamins and supplements

Consumer knowledge of healthy eating has improved markedly over the past few years as the media and government have reported shocking obesity statistics as well as highlighting the five-a-day message. For the vitamins and supplements industry this has not been entirely good news. Shoppers may be more aware ...

And in the real world...GM, GSK, Nissan, Formula One, British Airways and more

championship if the F d ration Internationale de l'Automobile, motorsport's governing body, goes ahead ...

Marketing's Reader survey takes industry pulse

. Regulation Despite the numerous headlines criticising government moves to regulate the advertising of food ...

Sector Insight: minor ailment remedies

about is back pain. Government esti-mates suggest that one in seven people suffers from it at some point ...

M&S, 02 and other brands mentor British teams for 2012 Olympics

partners British companies with national governing bodies (NGB) of Olympic sports, 18 FTSE 100 businesses ... that is extremely valuable to the governing bodies. In some cases, the mentoring can strengthen an existing relationship between a sponsor and the governing body, such as in the case of Corus and triathlon and Accenture ...

Superbrands case studies - Boots

introduced, as part of a government initiative to alleviate the pressure on GPs surgeries ...

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