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Mars kicks off its Euro 2012 ad campaign

of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

and intensities (see 30 seconds), but, as the Cadbury examples illustrate, a single principle governs them all ...

Ben & Jerry's renames ice-cream in support of gay marriage

The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake. The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people. This week the UK Government is set to open ...

Campaigns: Food & Drink - N-ice way to promote frozen foods

The campaign had significant influence on the Government to change the Healthy Start regulations, which have ...

Seabrook Crisps in hunt for ad agency

as part of the Government's initiative to get the UK public to cut their daily salt intake. ...

Government relaxes Change4Life in-store marketing rules

-store marketing, following the government's decision to relax its guidance.

The 'responsibility deal' may usher in a new era of 'healthwash'

I'm no fan of legislation, so I welcome the government's voluntary 'responsibility deal' initiative unveiled today. But the problem with self-regulation is that you have to trust all the players to support and abide by any agreement and do what is right. So it s no surprise that a few don t want ...

Nestlé accused of misusing Change4Life branding

The Children's Food Campaign (CFC) has claimed that Nestlé is misusing the Government's Change4Life...on its website, breaching a key message of the government campaign. One of the messages of the Change4 ... . "No company that uses these practices should be allowed to be associated with a government health ...

Opening up the lunchbox

that take an interest in the food eaten in schools. Meanwhile, the UK's rules governing the marketing ... by the government in 2008, the calls for snack manufacturers to offer healthier choices for children or face ...

NMA names 2010's Top 10 most effective newspaper ads

handled by MPG. RKCR/Y R was also responsible for the second-placed ad, for Government Crime Prevention ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.