Pepsi unveils first global campaign
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...
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ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...
Whitehouse Consultancy appointed to fight VAT on sports drinks
10 Apr 2012 | by Matt Cartmell
Under surprise proposals announced in the Budget, some sports drinks that had previously been zero-rated for VAT will be subject to 20 per cent tax from 1 October. The Government has also revealed ... time when the Government is preparing for the Olympics and attempting to tackle the increasing problem ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
. ( Marketing ) Jenny Grey , the acting executive director for government communications, has been ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
, governing product placement on TV, and the introduction of rules that allow TV presenters to front ads ...
Visa and Emirates join sponsor disquiet over Fifa sleaze claims
01 Jun 2011 | by Ben Bold
the corruption allegations enveloping international football's governing body Fifa, in statements issued late
Government relaxes Change4Life in-store marketing rules
04 May 2011 | by Gemma Charles
-store marketing, following the government's decision to relax its guidance.
PepsiCo becomes largest food business in Russia
28 Jan 2011 | by Arif Durrani
in the country in 2011. Nooyi said: "The Russian government is very open to foreign investment. We have unprecedented access to everybody in the government and they really reach out if we have a problem and address ... . WPP's Martin Sorrell, the marketing group responsible for the British Government's own media planning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
