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Ben & Jerry's renames ice-cream in support of gay marriage

The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake. The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people. This week the UK Government is set to open ...

Warburtons calls in Cohn & Wolfe to challenge health concerns over bread

and lifestyle and changing consumer eating and we want them to engage with stakeholders, NGOs and the Government ...

Hit or miss? Tesco offers permanent job paying only Jobseeker's Allowance

Tesco came under fire over its participation in government unemployment schemes when it posted a

Campaigns: Food & Drink - N-ice way to promote frozen foods

The campaign had significant influence on the Government to change the Healthy Start regulations, which have ...

RFU adopts player focus to tackle media setbacks

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its

McCain ends commercial partnership with UK Athletics

Athletics when it ends in 2013, handing a blow to the sport's governing body....McCain is the grassroots sponsor of UK Athletics and headline sponsor of the UK Challenge Series, a key domestic competition. The company signed the deal with UK Athletics in 2008 and it is understood to be worth around 1m a year to the governing body. The move is surprising given that London ...

Brands await impact of European food-label rules change

with the government last year. This ensures if we say the pie is British, the meat in it is also from Britain. The new ...

Unilever and Sainsbury's predict sustainable lifestyles by 2020

The Consumer Futures 2020 report, published today (10 October), has been created in conjunction with Forum for the Future, a non-profit global organisation that works with businesses and governments ... and Sainsbury's are two of more that 170 brands to have backed the Government's "responsibility deal" , which ...

Government relaxes Change4Life in-store marketing rules

-store marketing, following the government's decision to relax its guidance.

Marketing Society Marketer of the Year

, Mackenzie recently joined the board of Mothercare, and was a member of the recent government Communications ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.