O2 trials 4G network in London
14 Nov 2011 | by Sarah Shearman
comes the week after eBay, the ecommerce giant, issued a manifesto to the UK government, asking ...
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Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...
M-commerce needs better infrastructure, eBay tells Government
11 Nov 2011 | by Sarah Shearman
on the government to aid consumer take-up of m-commerce by prioritising network improvements in a 'Mobile Manifesto'....and industry bodies, to the UK Government today. The manifesto sets out what the industry and policymakers ...
My Media Week: Zoe Osmond
13 Sep 2011 | by Hayley Pinkerfield
foray to the gym (soooo boring!) and then back for a finance council. Charity governance is a fine ...
UK content producers to focus on data and audience profiling
08 Sep 2011 | by Sarah Shearman
interest in data develops, the threat of regulation, via government and legal restrictions ...
View from the Valley: Keeping our right to communicate
26 Aug 2011 | by Cameron Yuill
. History is full of examples of governments controlling communications to the detriment and repression ...
Alan Mitchell: Reinventing marketing - Brands caught in a moral minefield
26 Aug 2011 | by Alan Mitchell
to clean water.' Vodafone's brand reputation was being crushed between a rock (what the government ... .com (tagline: 'Fail is what they do best') still flourish. Government censorship Vodafone is not alone ... , but for failing to do so. To gain a foothold in China, Google accepted government censorship of its search results ...
Mobile advertising shows its power
20 Jul 2011 | by Ariel Giefman
, entertainment and retail enjoy the highest mobile CTR, while apparel and government have the lowest CTR. Government also has lower CTR performance for browser based banners. Performance by vertical ...
Failure to deal with spam damaging mobile marketing industry, DMA claims
27 Jun 2011 | by Oliver Luft
The nascent mobile marketing industry is being "seriously damaged" by the failure of Government
Eight out of 10 brands not ready for mobile
14 Jun 2011 | by John Reynolds
of 100% broadband coverage in the UK a key plank of the Government s Digital Britain initiative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
