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BELOW-THE-LINE: BRIEFS

Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell on the quality of products and the ethical way in which the food is produced. Arts backing reinforced ...

ADVERTISING: Alcohol faces rap if it goes over the limit

Commission are out of step with modern mass-market consumers. But if the government imposes ... it is in the industry s interests to promote sensible drinking. Otherwise, the government may impose restrictions ...

MEDIA: BRIEFS

Society has set up a broadcasting bill unit to spearhead the association s lobbying on government plans ...

THIS WEEK: STOP PRESS

Associates, in response to the resumption of nuclear testing by the French government. Henderson ...

ADVERTISING: Do shock ads harm advertisers’ health?

its own house in order, the government will. Each time a narrow-minded advertiser plays ...

THIS WEEK: UK defeats Europe over TV ads

24- hour service, an issue over which the Commission had threatened to take the UK government ...

MARKETING FOCUS: How Britain can still get it right

it simple, the blessed Margaret was right, government can t do it. Businesses must lead long ...

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

, meanwhile, has increased its prize to pounds 1m for the first time, while the government-owned National ...

ADVERTISING: CAMPAIGN OF THE WEEK; ANTI-DRINK DRIVE

many. This year s drink driving ad from the government, showing a helpless young man being ... and emotion. The government s ad manages to achieve both and highlights the consequences ...

 

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