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NEWS: ITV report sets out arguments against ending C4 formula

out its arguments in advance of the Government s 1997 review of the formula. ...

BELOW-THE-LINE: BRIEFS

Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell on the quality of products and the ethical way in which the food is produced. Arts backing reinforced ...

MEDIA: FOR THE RECORD

to spearhead the association s lobbying of the Government s plans for regulating media ownership ...

ADVERTISING: Do shock ads harm advertisers’ health?

its own house in order, the government will. Each time a narrow-minded advertiser plays ...

SCANDINAVIAN MEDIA: PRESS FACES UP TO COMPETITION

subsidies of SKr487 million (pounds 47.7 million). Not only does the Swedish government bestow lavish ...

NEWS: Loophole allows Friends of the Earth Internet ad to avoid regulation

Friends of the Earth cannot be forced by law to withdraw the banned cinema ad which it is continuing to place on the Internet, according to a senior media lawyer. Loopholes in the rules governing ad regulation mean that the pressure group s advertising is beyond statutory control, said ...

NEWS: Duckworth Finn unveils anti-drug ad

Duckworth Finn Grubb Waters launched its first work on the Government s anti-drugs account...Duckworth Finn Grubb Waters launched its first work on the Government s anti-drugs account this week by promoting a telephone helpline on radio and in magazines. The campaign was given added ... tablet at her birthday party. The junior health minister, John Bowis, signalled the Government ...

THIS WEEK: UK defeats Europe over TV ads

24- hour service, an issue over which the Commission had threatened to take the UK government ...

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

, meanwhile, has increased its prize to pounds 1m for the first time, while the government-owned National ...

NEWS: TV sales houses prepare for revamp

The ITV companies are gearing up for an overhaul of the airtime sales market that could see another revamp of the TV sales house structure. Channel 5 - which will begin broadcasting at the start of 1997 - will redraw the lines governing the current ITV sales structure. ITV sales ...

 

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