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D Arcy Masius Benton and Bowles has landed a pounds 1 million campaign to promote a Government...D Arcy Masius Benton and Bowles has landed a pounds 1 million campaign to promote a Government leaflet aimed at helping the jobless find work. But the campaign has sparked a political row, with Labour accusing ministers of misusing taxpayers money in an attempt to create a feelgood factor ...
Government departments are to slash their advertising budgets this year following a squeeze...Government departments are to slash their advertising budgets this year following a squeeze ... in Whitehall s running costs. The government bodies likely to trim their campaign budgets include ... in overall government spending on advertising in the run-up to the General Election, which must be held ...
should continue into 1997, but could be affected by a change of government, the association says ...
many. This year s drink driving ad from the government, showing a helpless young man being ... and emotion. The government s ad manages to achieve both and highlights the consequences ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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