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Royal Mail sets sights on e-mail

Royal Mail is to link up with Microsoft to provide an added-value e-mail service in a bid to fight back against the competing technology. Just last year, the government-owned service insisted that it did not fear the rise of e-mail and would not offer e-mail services. However, Royal ...

MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined the establishment they set out to challenge Amanda Richards reports on the problems of rebel brands that have grown up.

on the idea of a new, more accountable and caring government but now faces the danger of not being able ...

Supplement on Public Relations: Profile - Chris Alder/Chris Alder, the new director of corporate communications at software giant SAP, is bringing a coherent strategy to its marketing communications and believes that PR must take the lead role in building

- irrespective of what the UK government decides to do, the proposed interim period begins on January 1 1999 ...

Lowe & Partners to push electricity supply competition

was for the privatisation of British Energy. The Government set up OFFER in 1989 to protect the interests ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

on the co-operation of the sports governing body, the broadcaster and the advertiser. Everyone ... . Championing the development of virtual ads are sports organisers and governing bodies. There d be no point ...

British Gas needs a gambling expert

under a previous government; Camelot for a remarkably similar bout of envy or righteous indignation, depending on your point of view. Second, both are private monopolies running with government ... difference. British Gas s continued existence is only partly dependent on the goodwill of the government ...

PROFILE: The Word of Gates - Bill Gates, Founder, Microsoft

be no operating system competition and government action would be inevitable. Gates s stake in Apple also ...

SPOTLIGHT ON: VIRTUAL ADVERTISING: Virtual technology that takes ads further in sporting events - Alasdair Reid on realistic, computer-created ads that could alter televised sport

viewers. You can change the message or run animated graphics - though the governing bodies of most ... broadcasters and sporting governing bodies. But all of that is academic if the technique is obtrusive ...

ADVERTISING & PROMOTION: Virtual ads set for kick-off - What do you do if you’re Budweiser and sponsoring the World Cup in a country that has a ban on alcohol advertising? Go virtual, says Patrick Barrett

fallen on deaf ears and the arrival of the newly-elected socialist government in France has meant ... with the French government. Watching world Crucially, it risks losing a total projected cumulative ...

REVIEW: Marketing and advertising news in the week’s press

A battle between the Government and the arts and sponsorship sector over the proposed ban ...

 

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