Direct mail will become cheaper as a result of the government s review of the Post Office....Direct mail will become cheaper as a result of the government s review of the Post Office. For every penny cut from costs, direct mail volumes rise by at least 70 million items, with expenditure up by pounds 30m. Last year 3.42 billion items of direct mail were carried, with expenditure of pounds 1 ...
The Government was warned this week that a ban on the use of direct mail by tobacco companies may...The Government was warned this week that a ban on the use of direct mail by tobacco companies ... that the tobacco industry could turn to the courts if the Government refuses to allow it to communicate ... will not be lost. The tobacco and marketing industries are furious that the Government s newly announced ...
, local and central government agencies and IT companies. Research was conducted among a range ...
of ISAs (Individual Savings Accounts) four months before the launch date for the government...The Woolwich is attempting to position itself ahead of its competitors as a leading provider of ISAs (Individual Savings Accounts) four months before the launch date for the government-mandated savings accounts. It has launched a national press and outdoor poster campaign for its ISA ...
. The group was formed in May to represent direct marketers interests on government-collected statistics ... to buy tailored statistics from the government. Martin Callingham, group market research director of Whitbread, said: We are interested in the scope for consortium purchases of government statistics ...
on the government s agenda it s time for the direct marketing industry to take on its own responsibilities ...
and government, and although you ll have to search hard to find a pension company willing to admit its part ...
services companies which sat on a government pension advisory committee. The full launch will have ...
of government called the focus group....To judge by newspaper comments, you d think the country was being run by a new and dangerous form of government called the focus group. Never mind that those newspapers are themselves major users of focus groups, or that groups have been used to guide marketing decisions for years ...
and the government, all external permanent advertising material at retail premises had to be removed by the end ... . However, says Buckingham, it is possible that the government will address the subject of branded ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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