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DMB&B lands pounds 3m ’back-to-work’ creative task

The government has picked advertising agency DMB Jobline Direct ....The government has picked advertising agency DMB Jobline Direct . The agency will produce a pounds 3m campaign comprising five TV ads, four radio ads and a leaflet. The campaign will run between January and March next year. The brief is to get social security claimants and other non ...

Postal reforms will cut DM bills

Direct mail will become cheaper as a result of the government s review of the Post Office....Direct mail will become cheaper as a result of the government s review of the Post Office. For every penny cut from costs, direct mail volumes rise by at least 70 million items, with expenditure up by pounds 30m. Last year 3.42 billion items of direct mail were carried, with expenditure of pounds 1 ...

Euro TV ad provokes complaints

the Government s hard-hitting ad that encourages businesses to prepare for a new European currency....One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency. The ad, created by TBWA GGT Simons Palmer, showed a fictitious businessman, called Martin Skinner ...

EDITORIAL: Why Post Office reforms fail to deliver the goods

After seven years of pass the parcel over the future of the Post Office, the Labour government...After seven years of pass the parcel over the future of the Post Office, the Labour government ... is somewhat short-sighted. The government knows that like all of the public service structures, from ... deliver this. But that is only part of the picture. The government has failed to address the long ...

Health ads lead smoking assault

The government s tough line on smoking, outlined in its White Paper on tobacco last week...The government s tough line on smoking, outlined in its White Paper on tobacco last week ... the past month. The campaign could be the HEA s last through AMV as the government plans a fresh ... the government for not clamping down harder on brand stretching such as Camel boots. The government ...

CAREERS: Competition - Name that company!

Every week the Careers page profiles a company running a job advertisement in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct answer will win a bottle of champagne This week s mystery company was founded after a Government ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Although it was generally a quiet year on the tobacco front while the government worked out the details ... advertising to Casio when it failed to persuade the French government to relax Loi Evin, its alcohol ad ban ...

with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant

by the US government. It is fighting charges over two main issues relating to control of the World ... with the US government. The deal saw America Online, a content and internet access provider, purchase ... spokesman said: Competition in the computer market can change overnight, making government regulation ...

NEW MEDIA: Bill to aid online trade

The government is attempting to increase business and consumer confidence in electronic commerce...The government is attempting to increase business and consumer confidence in electronic commerce ... people to use the internet for transactions. The government is appointing a digital envoy ... investigations. The government aims to provide 25% of its services electronically by the year 2002 ...

COI pushes jobs line

The government is poised to appoint an advertising agency to promote a new telephone-based back...The government is poised to appoint an advertising agency to promote a new telephone-based back to work initiative. The initiative, which is part of Labour s New Deal welfare-to-work programme, is aimed at people who are unemployed but, for a variety of reasons, deterred from visiting job centres ...

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