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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

Although it was generally a quiet year on the tobacco front while the government worked out the details ... advertising to Casio when it failed to persuade the French government to relax Loi Evin, its alcohol ad ban ...

BORDER LINES: WASHINGTON DC - Tobacco deal account

11 Dec 1998 | by MAGGIE BROWN

and the US government is seeking at least one PR agency. It will advise the foundation on a five...The health foundation created by last month s historic deal between four tobacco companies and the US government is seeking at least one PR agency. It will advise the foundation on a five-year campaign to discourage young people from smoking, worth almost pounds 900 million. Agencies are set ...

Going green: Corporates are bowing to public opinion and greening up their acts

11 Dec 1998 | by STEPHANIE FRANCE

greener marketing is in line with Government thinking. A Green Claims Code on environmental labelling ... , united voice on green issues - what manufacturers are saying does not always tally with the Government ... consistent communication programme coming from Government about what the real issues are and what we should ...

ANALYSIS: Public Awareness - Repairing the UK stake in the world meat market. The lifting of the European ban on British beef is a victory for the Meat and Livestock Commission, but the hard work of persuading consumers to buy meat again is yet to come

04 Dec 1998 | by KATHY GREENE

the industry, the media, government and consumer organisations to get positive publicity. Within ...

Meat Commission launches ’total’ PR review

27 Nov 1998 | by SOPHIE BARKER

Gwynn Howells. The commission is a government agency. Recent issues on its agenda include ...

CAMPAIGNS: Judge and Jury - One victory doesn’t win the war on animal experiments - In view of the overwhelming public opinion in favour of banning animal experimentation, last week’s ban on using animals for cosmetic testing seems rather

27 Nov 1998 | by MARK CHATAWAY

able to handle this one. Yet, it has taken 11 years to get the Government to introduce the most basic ...

Stop Press

19 Nov 1998 | by IAN DARBY

American Racing is threatening F1 s governing body, the Federation Internationale de L Automobile ...

REVIEW: Marketing and advertising news in the week’s press

06 Nov 1998 | by MICHELE MARTIN

referred to the Monopolies and Mergers Commission by the Government following protests from both ... to Freemans after its abortive attempt to float in December and the Government s decision last year ...

Platform: Tempering ad pizazz with PR discernment - Issues-led advertising co-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi

06 Nov 1998 | by CHRIS GENASI

and government officials who are forever vigilant in promoting their own causes. Brands that ignore ...

INTERNANIONAL: ISSUE - Drugs giants extend the boundaries of pharmaceutical ads/America’s attitude to drug ads could herald a global change, Karen Yates says

06 Nov 1998 | by KAREN YATES

the Government must foot most of the bill for any increase in spend on prescription-only drugs by the National ...

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