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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Although it was generally a quiet year on the tobacco front while the government worked out the details ... advertising to Casio when it failed to persuade the French government to relax Loi Evin, its alcohol ad ban ...

Barilla drops Grey from $90m global rosta

, as part of a campaign to get the Italian government to deport a Turkish radical. It showed a single ...

Barilla drops Grey from $90m global rosta

, as part of a campaign to get the Italian government to deport a Turkish radical. It showed a single ...

AMV unveils graphic anti-drink-drive Xmas campaign

The Government is airing up to 15 commercials - each a graphic reconstruction of a fatal road...The Government is airing up to 15 commercials - each a graphic reconstruction of a fatal road accident - in a pounds 2 million pre-Christmas blitz on drinking and driving. Abandoning their usual tactic of a single high-impact film to underline their message, transport ministers will deluge ...

Tobacco spin-offs face new curb

by the government to ensure they are not covert cigarette advertising....up by the government to ensure they are not covert cigarette advertising. Sources close ... , say the government is toughening its stance on so-called brand stretching . The onus ... rather than the other way round. The government will effectively be licensing brand stretching on a ...

MARKETING MIX: That was the week that was

increases that the government may allow ads to fund BBC radio. 5 years ago: Bass Brewers appoints ...

REVIEW: Marketing and advertising news in the week’s press

referred to the Monopolies and Mergers Commission by the Government following protests from both ... to Freemans after its abortive attempt to float in December and the Government s decision last year ...

Govt looks at ban on extensions after B&H tests own coffee brand

winning the pounds 1 million account last month. The Government this week warned tobacco companies.... The film breaks nationally on 14 October during Coronation Street. The Government this week warned ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

into a mountain when the government s subsidy runs out in 2002. Then Virgin Trains has to start paying the government and the sums rise steeply, adding up to more than pounds 1bn by the time ...

HOTLINE

has said it is too early to fix a date for the analogue switch-off. Responding to the Government ...

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