19 Dec 1998
| by LISA CAMPBELL
The government has picked advertising agency DMB Jobline Direct ....The government has picked advertising agency DMB Jobline Direct .
The agency will produce a pounds 3m campaign comprising five TV ads,
four radio ads and a leaflet. The campaign will run between January and
March next year.
The brief is to get social security claimants and other non ...
19 Dec 1998
| by NEILL DENNY
Direct mail will become cheaper as a result of the government s
review of the Post Office....Direct mail will become cheaper as a result of the government s
review of the Post Office.
For every penny cut from costs, direct mail volumes rise by at least 70
million items, with expenditure up by pounds 30m. Last year 3.42 billion
items of direct mail were carried, with expenditure of pounds 1 ...
19 Dec 1998
| by JAMES KYDD, Marketing Director, Virgin
the Government s hard-hitting ad that
encourages businesses to prepare for a new European currency....One hundred and six viewers have objected to the Independent
Television Commission about the Government s hard-hitting ad that
encourages businesses to prepare for a new European currency.
The ad, created by TBWA GGT Simons Palmer, showed a fictitious
businessman, called Martin Skinner ...
19 Dec 1998
| by LISA CAMPBELL
After seven years of pass the parcel over the future of the Post
Office, the Labour government...After seven years of pass the parcel over the future of the Post
Office, the Labour government ...
is
somewhat short-sighted.
The government knows that like all of the public service structures,
from ...
deliver this.
But that is only part of the picture.
The government has failed to address the long ...
18 Dec 1998
| by Our Parliamentary correspondent
commissioned by the Government....A crackdown on the #3.5 million-a-year fly-posting industry has
been proposed in a report commissioned by the Government.
John Prescott, the secretary of state for the environment, transport and
regions, is considering new laws which would allow local councils to
take out blanket injunctions ...
18 Dec 1998
| by JOHN TYLEE
The Government was warned this week that a ban on the use of direct
mail by tobacco companies may...The Government was warned this week that a ban on the use of direct
mail by tobacco companies ...
that the tobacco industry could turn
to the courts if the Government refuses to allow it to communicate ...
will not be
lost.
The tobacco and marketing industries are furious that the Government s
newly announced ...
18 Dec 1998
| by ANDREW GRICE
As the door closes for the advertising industry, with the
Government pressing ahead with a ban...As the door closes for the advertising industry, with the
Government pressing ahead with a ban ...
, but the British
Government intends to implement the ruling a year earlier. Newspaper and
magazine ads, due ...
to
the anti-smoking lobby, aimed at distracting attention from the
Government s refusal to outlaw smoking ...
18 Dec 1998
| by Our Parliamentary correspondent
for chief executive of the Central
Office of Information, the Government s advertising body....Carol Fisher, the former head of sales at CLT Radio, has been
revealed as the surprise choice for chief executive of the Central
Office of Information, the Government s advertising body.
Fisher, who left CLT in September following its decision to sell its UK
stations, which include Talk Radio ...
17 Dec 1998
| by DANNY ROGERS
The government s tough line on smoking, outlined in its White Paper
on tobacco last week...The government s tough line on smoking, outlined in its White Paper
on tobacco last week ...
the past
month.
The campaign could be the HEA s last through AMV as the government plans
a fresh ...
the government for not clamping down harder on
brand stretching such as Camel boots.
The government ...
17 Dec 1998
| by JANE BAINBRIDGE
Although it was generally a quiet year on the tobacco front while the
government worked out the details ...
advertising to Casio when it failed to persuade the French government to
relax Loi Evin, its alcohol ad ban ...