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DMB&B lands pounds 3m ’back-to-work’ creative task

The government has picked advertising agency DMB Jobline Direct ....The government has picked advertising agency DMB Jobline Direct . The agency will produce a pounds 3m campaign comprising five TV ads, four radio ads and a leaflet. The campaign will run between January and March next year. The brief is to get social security claimants and other non ...

Postal reforms will cut DM bills

Direct mail will become cheaper as a result of the government s review of the Post Office....Direct mail will become cheaper as a result of the government s review of the Post Office. For every penny cut from costs, direct mail volumes rise by at least 70 million items, with expenditure up by pounds 30m. Last year 3.42 billion items of direct mail were carried, with expenditure of pounds 1 ...

Euro TV ad provokes complaints

the Government s hard-hitting ad that encourages businesses to prepare for a new European currency....One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency. The ad, created by TBWA GGT Simons Palmer, showed a fictitious businessman, called Martin Skinner ...

EDITORIAL: Why Post Office reforms fail to deliver the goods

After seven years of pass the parcel over the future of the Post Office, the Labour government...After seven years of pass the parcel over the future of the Post Office, the Labour government ... is somewhat short-sighted. The government knows that like all of the public service structures, from ... deliver this. But that is only part of the picture. The government has failed to address the long ...

Govt to crack down on fly-posting operations

commissioned by the Government....A crackdown on the #3.5 million-a-year fly-posting industry has been proposed in a report commissioned by the Government. John Prescott, the secretary of state for the environment, transport and regions, is considering new laws which would allow local councils to take out blanket injunctions ...

ISP warns Govt over tobacco ad ban

The Government was warned this week that a ban on the use of direct mail by tobacco companies may...The Government was warned this week that a ban on the use of direct mail by tobacco companies ... that the tobacco industry could turn to the courts if the Government refuses to allow it to communicate ... will not be lost. The tobacco and marketing industries are furious that the Government s newly announced ...

LIVE ISSUE/TOBACCO ADVERTISING: Winners and losers as the tobacco ad ban looms. Andrew Grice looks at the upheaval facing agencies as new rules are unveiled

As the door closes for the advertising industry, with the Government pressing ahead with a ban...As the door closes for the advertising industry, with the Government pressing ahead with a ban ... , but the British Government intends to implement the ruling a year earlier. Newspaper and magazine ads, due ... to the anti-smoking lobby, aimed at distracting attention from the Government s refusal to outlaw smoking ...

COI picks Fisher as chief executive

for chief executive of the Central Office of Information, the Government s advertising body....Carol Fisher, the former head of sales at CLT Radio, has been revealed as the surprise choice for chief executive of the Central Office of Information, the Government s advertising body. Fisher, who left CLT in September following its decision to sell its UK stations, which include Talk Radio ...

Health ads lead smoking assault

The government s tough line on smoking, outlined in its White Paper on tobacco last week...The government s tough line on smoking, outlined in its White Paper on tobacco last week ... the past month. The campaign could be the HEA s last through AMV as the government plans a fresh ... the government for not clamping down harder on brand stretching such as Camel boots. The government ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Although it was generally a quiet year on the tobacco front while the government worked out the details ... advertising to Casio when it failed to persuade the French government to relax Loi Evin, its alcohol ad ban ...

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