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Euro TV ad provokes complaints

the Government s hard-hitting ad that encourages businesses to prepare for a new European currency....One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency. The ad, created by TBWA GGT Simons Palmer, showed a fictitious businessman, called Martin Skinner ...

EDITORIAL: Why Post Office reforms fail to deliver the goods

After seven years of pass the parcel over the future of the Post Office, the Labour government...After seven years of pass the parcel over the future of the Post Office, the Labour government ... is somewhat short-sighted. The government knows that like all of the public service structures, from ... deliver this. But that is only part of the picture. The government has failed to address the long ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Although it was generally a quiet year on the tobacco front while the government worked out the details ... advertising to Casio when it failed to persuade the French government to relax Loi Evin, its alcohol ad ban ...

Stop Press

American Racing is threatening F1 s governing body, the Federation Internationale de L Automobile ...

MARKETING MIX: That was the week that was

increases that the government may allow ads to fund BBC radio. 5 years ago: Bass Brewers appoints ...

MEDIA CASE STUDY: SOMERFIELD/LABOUR

was to raise its profile with the government and raise some of the many issues currently affecting ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

into a mountain when the government s subsidy runs out in 2002. Then Virgin Trains has to start paying the government and the sums rise steeply, adding up to more than pounds 1bn by the time ...

POINT-OF-PURCHASE: A place of their own - Point-of-sale is becoming a war zone as big brands fight to keep their units to themselves, writes Robert Gray

and the government, all external permanent advertising material at retail premises had to be removed by the end ... . However, says Buckingham, it is possible that the government will address the subject of branded ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

agreement governing over-the-counter pharmaceuticals. Its actions were challenged by the manufacturers ...

HOTLINE

-style films, through Leo Burnett, aimed at curbing under-age smoking. New US Government legislation ... , Abercrombie s work. ASI, the world s oldest human rights organisation, lobbies governments to stop people ...

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