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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Although it was generally a quiet year on the tobacco front while the government worked out the details ... advertising to Casio when it failed to persuade the French government to relax Loi Evin, its alcohol ad ban ...

FORUM: Is the IPA’s gloomy outlook a vision of the future? - The IPA’s response to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free-to-air television might be allowed to wither o

to the Government s green paper on Regulating Communications. The IPA doesn t exactly want to preserve ... that the Government is failing to take their views into proper consideration - and, in fact, may well treat them ...

with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant

by the US government. It is fighting charges over two main issues relating to control of the World ... with the US government. The deal saw America Online, a content and internet access provider, purchase ... spokesman said: Competition in the computer market can change overnight, making government regulation ...

Stop Press

American Racing is threatening F1 s governing body, the Federation Internationale de L Automobile ...

REVIEW: Marketing and advertising news in the week’s press

referred to the Monopolies and Mergers Commission by the Government following protests from both ... to Freemans after its abortive attempt to float in December and the Government s decision last year ...

Unisys undertakes dollars 20m global push in rebranding drive

and Wall Street Journal, is targeted at senior management in large commercial and government ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

laissez-faire, market-led transition, without government or EU-level regulation, and those feeling ... in the last few days, our own ITC slipped a note to the Government indicating UK compulsory analogue switch ... the Government has come out clearly with a 2006 switch-off. Will the EU s on-the-fence position be the same ...

HOTLINE

Glass, the trade body representing UK glass manufacturers, follows new government legislation setting ...

THE BOARDROOM PLAYERS: BILL COCKBURN - BT is the UK’s top-spending brand and its group managing director wields a pounds 200 million ad budget. In return, Bill Cockburn expects his agencies to sweat heavily By Amanda Hall.

to government liberalisation and a stringent regulator, there is now more competition in the telecoms market ...

New image for Unisys

commercial and government organisations in sectors such as finance, telecoms and transport ...

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