MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
Although it was generally a quiet year on the tobacco front while the government worked out the details ... advertising to Casio when it failed to persuade the French government to relax Loi Evin, its alcohol ad ban ...



