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DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

02 Nov 2000 | by RACHEL MILLER

. But if this wealth of customer knowledge is exploited, consumers - and probably government - will push for a ban ... . - The government plans to turn off the analogue signal by 2010 and take Britain into the digital TV age. - This day could be pushed forward if the government decides to speed introduction by giving out millions ...

DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market

02 Nov 2000 | by RACHEL MILLER

.5% Barclaycard 1.4% Government 0.9% Education ...

DMA investigates cost of recycling UK's direct mail

19 Oct 2000 | by MARK KLEINMAN

The Direct Marketing Association (DMA) is in talks with government officials over the implications...The Direct Marketing Association (DMA) is in talks with government officials over the implications of new environmental guidelines that will require advertisers to pay towards recycling direct mail ... . The government, despite using inflammatory language about junk mail, has indicated that it wants to help ...

ISBA SUPPLEMENT: Direct marketing is as relevant now as it was in 1900

12 Oct 2000

on the internet knows that. But people worry about the data marketers (not to mention government s) hold ...

DIRECT: Briefs

21 Sep 2000

The Direct Marketing Association has confirmed it is in talks with the government about UK Online...The Direct Marketing Association has confirmed it is in talks with the government about UK Online, its new initiative to promote internet usage. The DMA is working with ministers on the possible integration of Trust-UK with UK Online, and on the role the DM industry can play in promoting widespread ...

Direct: Briefs

14 Sep 2000

The office of the Data Protection Commissioner has expressed concern over the government s decision...The office of the Data Protection Commissioner has expressed concern over the government s decision to use a system of self-regulation for the Mailing and E-mail Preference Services. The ruling, announced earlier this month (Marketing, September 7), was greeted with a sigh of relief from the Direct ...

Govt briefs shops for UK Online drive

01 Sep 2000 | by EMMA HALL

The Government is briefing agencies about a Cabinet initiative, UK Online, that aims to bring...The Government is briefing agencies about a Cabinet initiative, UK Online, that aims to bring ... network of learning centres as well as a Government portal. Free learning centres will be located ... with the internet for the cost of a cut-price phone call. The Government portal will develop over time ...

DIRECT: Trans-Atlantic DM data gets go ahead

10 Aug 2000 | by MARK KLEINMAN

-year deadlock between the European Commission and the US government. It comes less than a month after a ... s legal affairs committee. The dialogue has been on-going between the EC and US government since ...

DIRECT: COI hires CFW to raise Payroll Giving’s profile

03 Aug 2000 | by MARK KLEINMAN

the government s first below-the-line business dedicated to promoting tax-effective charity donations....the government s first below-the-line business dedicated to promoting tax-effective charity donations ... . News of CFW s win comes just a week after the COI revealed that government spending on direct marketing initiatives rocketed 65% in the 12 months to March 2000. The government is increasingly turning ...

COI adspend criticised as ’party propaganda’

27 Jul 2000 | by MARK KLEINMAN

purposes following the release of figures showing government spending on advertising has reached record...purposes following the release of figures showing government spending on advertising has reached record ... in the government spin machine and advertising is another symptom of spin not substance, and we will continue to criticise the manipulation of the government s information system for party political purposes ...

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