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DIRECT: Nicorette in 'quit smoking' DM

held the Nicorette account since last year. AMV also handles the government's anti ...

WHO seeks full ban on tobacco ads in sport

LONDON - The World Health Organisation, along with the governing bodies of motor racing, football...The news follows yesterday's announcement by the FIA, the world governing body of motorsports, to ban tobacco advertising and sponsorship worldwide in all motorsport competitions from 2006. WHO's Tobacco Free Initiative was launched as delegates from 191 countries opened further rounds of talks ...

OPINION: Stuart Elliott in America

necessity to be commandeered by a government worried that brand identity and profit margin were luxuries ...

Hudson directs comms after DEFRA debacle

. Hudson joined the civil service in October last year when he became the Government's first director ...

HEAD TO HEAD: PR has crucial role in baby milk battle - The reputation of Nestle in its ongoing battle with baby milk protestors will be determined by which of the two sides the consumer chooses to believe, says Chris Scott

of the World Health Organisation's Code of Conduct, which governs the marketing of infant formula. It accused ...

THE BIG QUESTION: How would you market whale meat to reluctant UK consumers?

the wrath of a very angry public. The public and government support the conservation and protection of all ...

Tobacco advertising ban revisited

Health and cancer charities hit out at the government after it dropped the idea earlier this year ... in the Scottish Parliament. The government has hinted at plans to introduce a bill after Dr Desmond Turner ... with the bill if the government goes ahead with it, but I would like a cast-iron reassurance that they will do ...

ASH angry as government drops plans to ban tobacco ads

LONDON - The government has come under attack from anti-smoking group ASH for its decision to drop...by the country and that it was essential to get this law on the statute books." A spokesman for the government ... . The issue is still a sensitive one for the government. In its first term, it became embroiled in accusations ...

P&G's marketing officer Bob Wehling announces retirement

LONDON - Bob Wehling, global marketing and government relations officer of Procter & Gamble...Wehling will be succeeded by James Stengel, currently vice-president of global baby care strategic planning, marketing and new business development. Whereas Wehling's role included government relations, Stengel will focus on global marketing. During his long stint at P 300m ( 213.1) deal with Viacom ...

Tobacco advertising spared ban in WHO draft treaty

of WHO officials and government representative -- of being in the pocket of the tobacco industry ... and the Japanese government owns Japan Tobacco International. However, British American Tobacco accused WHO ... regulations which undermined government sovereignty on tobacco control. The treaty, as drafted, would commit ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.