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DIRECT: Quantum hands energy work to Haygarth Group

Quantum Partnership has appointed Haygarth Group to handle the through-the-line marketing account for the government's Energy Efficiency Best Practice Programme, an initiative designed to improve environmental behaviour. Haygarth will be responsible for all marketing consultancy ...

PUBLIC SECT0R NEWS IN BRIEF: The Giving Campaign hires MS&L

GOVERNMENT INITIATIVE: The Government's charitable giving initiative The Giving Campaign has hired agency MS&L to promote the tax incentive - based Gift Aid scheme over Christmas. The focus will be on regional media and personal finance sections of the national press. ...

PUBLIC SECT0R: Crisis to extend B&B Xmas campaign

, aims to show that the reduction in rough sleeping - a success lauded by the Government - is just a ... over Government funding to help solve homelessness. The Government has announced plans to set ... .' The charity is already lobbying to urge the Government to produce accurate figures of single homeless people ...

STOP PRESS: DLA Upstream launches planning practice

PUBLIC AFFAIRS: DLA Upstream has launched a planning communications practice to coincide with the Government's Green Paper on planning, published this week. The team, led by directors Steve John and Kevin Craig, advises on development projects in industrial and retail sectors. ...

REVIEW: Advertising industry against restrictions on alcohol advertising

The advertising industry has railed against proposals to place restrictions on alcohol advertising similar to those already in place on tobacco advertising. The IPA has slammed proposals, put forward this week by the Government's chief medical officer, as being "way over the top" and stated ...

EDITORIAL: Code to counter spin is welcome

of Parliament would be given more news space. To see it downpage in the nationals will confirm government ... . The announcement from the Government this week that something is to be done about it - all policy announcements ... and spin levelled at recent governments of both parties'. Any system that seeks to clarify ...

WHAT THE MEDIA SAY: A cautionary response to NHS reforms

Organisation: Government Issue: NHS reform Despite the plethora of commentators who contributed to the debate over the Government's planned reform of the National Health Service ... . The biggest failure of the Government's health reform announcement was the apparently waning power of Number ...

BEHIND THE HEADLINES: Police communications under the spotlight

as it cautiously welcomes attempts by the Government to boost police PR. 'The worry is for some ... . The Government wants police forces to step up PR to reduce that fear. A report from the Inspectorate ... could help, she suggests. The report came just days after the Government's White Paper ...

PUBLIC SECT0R: Over-the-counter drugs trade body steps up comms

Plans to make more drugs available to consumers have prompted the over-the-counter industry's trade body to revamp its PR. The Government wants to increase the number of OTC drugs available, with the morning-after pill being this year's most controversial switch from prescription-only. Industry ...

D'Arcy's benefits ads fail to deter fraudsters

The Government may drop its 5 million-a-year campaign to deter social security fraud following criticism that it gave claimants the impression that it was easy to fiddle the system ... to the Government: "One negative impact that may be the result of the campaign was that respondents within ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.