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SME organisation the Small Business Council has switched PR agencies, hiring Focus PR in place of Fishburn Hedges.
Tesco is meeting five members of the Spanish government this week to discuss ways of strengthening marketing ties between the retailer and the Spanish produce it sells. A debut marketing campaign promoting Spanish-grown fruit, which was co-funded by Tesco and the Spanish government, was a success and...
LONDON - The government is launching a new "five-a-day" logo in its war against unhealthy eating as it attempts to encourage more people to eat five portions of fruit and vegetables a day.
The Government has said it will introduce stronger safeguards to prevent foreign broadcasters from "swamping" British TV screens with cheap imports after the ownership rules are relaxed. Measures include calls for tough UK production quotas to be imposed on any foreign media company that takes over...
Imperial Tobacco sent a warning to the Government this week, stating that banning tobacco advertising would not kill the industry. The Government has promised to axe cigarette advertising by the end of the year, but the IT chief executive, Gareth Davies, said in countries where a ban existed, the tobacco...
The government has announced that it is to put an extra £15m behind its anti-smoking campaigning. It will also put new health warnings on cigarette packets and remove the terms 'light' and 'mild'.
The government has unveiled a web site dedicated to helping businesses navigate their way around biotechnology. I-bio, whose name, brand identity and graphic design has been undertaken by Clinic, soft launched last week, prior to its full ministerial launch by Lord Sainsbury next March. I-bio is jointly...
The Department for Work and Pensions (DWP) has appointed Leo Burnett to handle its benefit fraud campaign, as the government attempts to slash the £3bn of public money lost each year.
Tourism Alliance chairman and CBI director-general Digby Jones has called on the government to help the UK tourism industry with its marketing and shake off unfavourable images caused by crises such as foot-and-mouth disease.
LONDON - Tobacco advertisements in print and on billboards will disappear from the UK on February 14 next year, as the government outlines the timetable for the ban on tobacco advertising and promotion.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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