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AGENCY 2003: Below The Line Agency of the Year - Best of the rest

18 Dec 2003

The industry has undergone fundamental changes. The Direct Marketing Association signed an agreement with the government, setting ambitious targets to recycle direct mail, and tied up with environmental body Planet Ark to drive consumer awareness of the issue. Royal Mail hit the headlines ...

Coca-Cola to extend music links with own download site

09 Dec 2003 | by Chris Scott,

already hit controversy because of Government efforts to clamp down on the marketing of 'junk food' brands ...

Tesco rejects MPs' loyalty card obesity suggestion

05 Dec 2003 | by Staff,

David North, director of government affairs at Tesco, was appearing before members of the health select committee, which is investigating the rise of obesity among children. Members of the committee ... , but the advertising industry has rejected the call. It says that the government should spend more money advertising ...

SIA uses Kitcatt for bouncer license DM promotion

27 Nov 2003 | by Ben Bold,

LONDON - The government is launching a direct marketing and press advertising campaign targeting

DIRECT: Government targets security licensing

27 Nov 2003 | by Ben Bold

The government is launching a direct marketing and press advertising campaign targeting bouncers

OPINION: Marketing Society - Rise of DM bears witness to value of segmentation

27 Nov 2003 | by Jenny Biggam, director at Carat and a member of The Marketing Society

But there is a good reason for this. The museum is halfway through such a radical overhaul of its activities that understanding its strategy is a complex business. The need for non-government funding, coupled with the doubling of visitor numbers to the museum since charges were abolished in 2001, has ...

Electronic marketing regulations -- are firms ready?

25 Nov 2003

The Data Protection Act 1998 already governs the way we use information that identifies people ... to continue as they were, at least for now. The Government decided that email and text messaging do ... the government recognised the inconsistency, which was in the draft regulations, when it responded in September ...

Beacon Dodsworth offers geographical Census data

24 Nov 2003 | by Claire Billings,

The company is one of only four suppliers that have been licensed by the government to use Census 2001 information. The Census was the largest peacetime operation with 80,000 field staff, 33m forms ... access to data that previously only government and large companies could use. But there is a need ...

Tax industry to dispel grey image with new branding

27 Oct 2003 | by Maja Pawinska,

, industry bodies and government departments have got together to launch the TaxWorking brand to entice

DIRECT MAIL SHOWCASE: Some of the UK's fastest growing DM agencies prove rapid growth is no hindrance to creativity

16 Oct 2003 | by Ken Gofton

widespread reluctance to claim government handouts. The direct marketing tied in visually with the ads ... ,000 Heinz subsidiary Farley's needed to find a way through the maze of government regulations ...

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