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Government plans for a bright digital TV future unveiled
LONDON – The government is being criticised for placing the majority of its recruitment advertising for public sector jobs with left-wing newspaper The Guardian.
The Government is looking for a marketing chief to oversee communications across Whitehall departments. The newly created position of permanent secretary of government communications will report to the Cabinet Office.
The Government is to bring in tougher rules governing the advertising of consumer credit following complaints that the public is being confused. Patricia Hewitt, the trade and industry secretary, said "greater consistency and transparency" were needed so that consumers can compare financial products...
LONDON - The Labour government is further distancing itself from spin with the appointment of a new head of communications to advise Prime Minister Tony Blair.
The government is launching a direct marketing and press advertising campaign targeting bouncers at nightclubs and pubs in the UK.
LONDON - The government has not ruled out allowing advertising on a new digital television channel aimed at teachers, to be known as Teachers' TV, which is being headed by former ITV News editor Nigel Dacre.
Yeo Valley Organic is appealing to the government to halt proposed legislation that could force the company to reformulate its yoghurts. The European Commission has recommended specific ingredients be present before a product can be called 'yoghurt'.
LONDON - The advertising industry has said that the government should tackle the problem of obesity, not with a ban on junk food ads but by funding a long-running campaign to promote healthy living in a similar manner to the anti-drink driving campaign.
London 2012, the organisation set up to bring the Olympics to the UK, has appointed former Sport England and ITV Digital lobbyist John Zerafa as its first head of communications.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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