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- Oct-2004 (1)
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- PR Week UK (1)
Evaluation: Top of client agenda
01 Oct 2004
Can the PR industry be trusted to measure its own work impartially? While the ranks of teachers, doctors and social workers who are beholden to government performance targets might scoff at such a concept, this is exactly what happens when a PR consultancy is tasked with evaluating its own work for its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
