to remove filtersHealthcare: Brand visibility
06 Aug 2004
CODE Strict rules govern the promotion of ethical drugs to the public. Under the ABPI Code ...
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Healthcare Survey: Ghost writers under spotlight
03 Dec 2004
to market have recently led to reform in the regulation of the industry. In October, Government measures ...
News Analysis: GSK trials register raises PR stakes
02 Jul 2004
is as intense in the US, where a debate is ongoing as to how a government-run registry could function. Merck ...
HEALTHCARE: Pharmas face the future
13 Feb 2004 | by Mary Cowlett
the economy's third largest trade surplus - equal to £2.6bn in 2002. Indeed, according to government figures ... the opportunity to meet the chief execuitve and members of the board. Meanwhile, the government relations function ... -organised its PR function around stakeholder groups, addressing the media, government and devolved parliaments ...
Healthcare: How to cut drug waste
09 Jan 2004 | by Rob Gray
to the governments of European Union nations. Colossal amounts of healthcare spending go to waste because consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
