11 Dec 2007
| by Isabella Piasecka
LONDON - The Institute of Practitioners in Advertising (IPA) is urging the Government to exempt...advertising. At the beginning of next year, the Government will publish a set of proposals aimed at raising the performance of the sector. In its 30-page submission to the review, the IPA advised the Government to offset ...
, also wants the Govern-ment to promote the UK as a centre of advertising excellence, in the same way ...
11 Dec 2007
| by Isabella Piasecka
The Institute of Practitioners in Advertising (IPA) is urging the Government to exempt the UK...advertising. At the beginning of next year, the Government will publish a set of
proposals aimed at raising the performance of the sector. In its 30-page
submission to the review, the IPA advised the Government to offset ...
MacLennan, also wants the Government to
promote the UK as a centre of advertising excellence, in the same ...
11 Dec 2007
| by Steve Barrett
. If the media industry recognises this and starts to fight back and persuade regulators and government ...
11 Dec 2007
| by Emma Barnett
space seller will be governed by a so-called hybrid model, under which the two ad sales houses ...
05 Dec 2007
| by Andrew McCormick
The trade body believes the new Audiovisual Media Services Directive will enable mobile companies to better exploit opportunities across different member countries. The directive will replace the TV Without Frontiers framework which currently governs Europe s audiovisual industry. For the first time ...
04 Dec 2007
| by Tristan O'Carroll
At present, the Association of Television on Demand (ATVOD) whose members include BT, Tiscali, and Virgin Media self-regulates the industry. But following MEPs May agreement over the new Audiovisual Media Services Directive the replacement for the TV Without Frontiers Directive that currently governs ...
04 Dec 2007
| by Emma Barnett
The UK communications regulator is preparing to launch a review into the contract rights renewal system, which governs how the UK s biggest commercial broadcaster ITV trades its TV airtime. But despite the ruling in Germany Europe s biggest TV advertising market Ofcom has no plans to broaden the CRR ...
04 Dec 2007
| by Media Week
campaign saw government communications and security agency
GCHQ run display advertising in a bid to attract ...
04 Dec 2007
| by Media Week
BT and rival broadband players could delay the
Government's plans for faster broadband. The telecoms ...
04 Dec 2007
| by Ben Bold
by the Government to assist the take-up of DAB, which he hopes will be addressed next year. Bernard says: The biggest factor will be whether the Government moves towards announcing a date for analogue switch ...
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