It is understood the work will span direct mail, leaflets and posters, as well as promoting the product in the grocery multiples. The body, which is co-funded by British dairy farmers, the government ... and a further 5m from the government and private sector sources, launched a refreshed milk identity ...
The move will be seen as the strongest indication yet that the Government intends to push through the restrictive measure. Balls is understood to have been influenced by a report by Alcohol Concern that claims there is a spike in alcohol ads between 3pm and 5pm. According to insiders, he has briefed national Sunday ...
We asked four industry experts for their thoughts - from the government, Ian Pearson MP, minister ... science and technology graduates work with business is key to nurturing innovation. The government has ... Government invests a lot of money in grant funding for innovation in technology, which is welcomed. Similar ...
, an adviser on nation branding to various governments, says that although opinion formers recognise the rise ...
Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...
communications on the other. A report that broadcasters could lose 250m in annual revenues if the government ... . The government seems to be becoming a nanny state over advertising, which seems to be nothing more than a PR ...
He told industry leaders at a Downing Street seminar on Wednesday that the Government would act unless the existing code of practice is tightened. He also called on the industry to run more ad campaigns to promote sensible drinking and combat under-age selling by retailers. Although the meeting ...
of his work on the 'Act on CO2' campaign taking place across government. For marketers wishing to make a ... -change debate. Watson helms the 'Act on CO2' initiative, co-ordinating all government climate-change activity. As Defra looks to involve big brands, it is becoming one of the most forward-thinking government campaigns ...
, has also given marketers in these sectors cause for concern. Rumours abound that the government ... the government is monitoring the situation across all media and will be reviewing the impact of the regulations ... the government respond to the Foresight report and, in the longer term, unveil reviews covering food and alcohol ...
an unlikely source. WRAP, the government-backed Waste Resources Action Programme, recently revealed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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