Indian brands expand horizons
04 Dec 2007 | by Jane Simms
, an adviser on nation branding to various governments, says that although opinion formers recognise the rise ...
? China probably. Absolut invites $5bn bids The Swedish government is auctioning Vin Spirit ...
, an adviser on nation branding to various governments, says that although opinion formers recognise the rise ...
Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...
that waste is a perfect excuse for government legislation. Read s own research through YouGov shows that 72 ...
governing levels of CO2 emissions. The US automotive firm hopes to complete a sale later this year ...
be to create such an enormous wave of opinion that government and business couldn t fail to notice and act ... idea will go on to be developed into a real government campaign. Intelligent Marketing was also ...
, chairman of the Design Council and author of the government s 2005 Cox Review of creativity and design ...
. Given the government s obligation to communicate to the whole population, the COI has led the way ... backgrounds. Once the government is seen to be using it, commercial organisations will become less nervous ...
The DfT is officially sponsoring the motorcycle championship as part of its Think! road safety campaign, which aims to reduce deaths and serious road injuries by 40% by 2010. A new two-year deal between the government department and the international sports management company, Dorna UK, ties Think! to the BSB until ...
edition of Philip Kotler s Marketing Management 1968 - Government launches I m backing Britain ... submissions to a government department 1980 - Nestle baby milk boycott starts in the UK 1980 - Walkman ... - Government caps number of pubs brewers can own and requires guest beers 1990 - Marathon becomes Snickers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.