Sponsorship MasterCard v FIFA The case In a colourful case that did nothing to boost FIFA s reputation, MasterCard challenged the football governing body s entry into a sponsorship agreement with Visa. Under the terms of the 2002 sponsorship deal between FIFA and MasterCard, the latter claimed it had a ...
of his work on the 'Act on CO2' campaign taking place across government. For marketers wishing to make a ... -change debate. Watson helms the 'Act on CO2' initiative, co-ordinating all government climate-change activity. As Defra looks to involve big brands, it is becoming one of the most forward-thinking government campaigns ...
well disappear in the end but 2bn or so for the Treasury would probably persuade the Government to let ...
with Umbro. Nike has agreed to improved terms with the governing body, but the spokesman would not give ...
that waste is a perfect excuse for government legislation. Read s own research through YouGov shows that 72 ...
of the individual sports governing bodies, and SportsAid is the perfect partner with their 30-year history ...
a sport s governing body to find prospective stars. Visa chose its athletes after talking to oarsman ...
World Cup. Hopefully, he returned refreshed, as the government s communications body faces some difficult questions. Several government departments are seeking greater flexibility in the way the COI ... as the result of government pressure for a tough-looking initiative, rather than one that would do the job. 42 ...
, chairman of the Design Council and author of the government s 2005 Cox Review of creativity and design ...
. Given the government s obligation to communicate to the whole population, the COI has led the way ... backgrounds. Once the government is seen to be using it, commercial organisations will become less nervous ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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