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The Week: Brand News - Drinks giants urge support

industry to make more of a contribution to the development of government initiatives that aim to tackle

Media Lifeline: BBC Worldwide

BBC lobbying, the Government-sponsored Digital Britain report steers away from recommending that BBC ... Duncan. November 2009: All of which had prompted the corporation's governing body, the BBC Trust ... in to save the onand offline operations of Guardian News & Media. The Tory government is outraged ...

Integration Essays: Losing it all

solace in the notion they'd replaced our great institutions - government, religion, royalty (you remember ...

The World: Learning global lessons on product placement

Marketers looking forward to bidding goodbye to a miserable 2009 may have good reason to ring in the new year with even more cheer than usual. On 8 January, the UK Government will end its consultation on how product placement could work on the nation's screens, paving the way for the launch of a welcome ...

Media Forum: Are Tory TV plans welcome?

Last week, the shadow culture secretary, Jeremy Hunt, stated that, should his party win the next General Election, it might consider relaxing rules governing how much advertising the UK's three main terrestrial channels - ITV, Channel 4 and Five - can and cannot sell. All very hypothetical at this stage ...

W&K handed Welsh literary assignment

LONDON - Wieden & Kennedy has won a brief from the Welsh Assembly Government to encourage boys

Editorial: It's time for action on product placement

Health and education groups claim the Government is rushing the consultation process on product

The Week: Advertising News - COI unveils ad value guide

COI is launching a guide that will aim to remove inconsistencies in the way government departments

The Week: Advertising News - Govt to recruit on Xbox Live

The Government Communications Headquarters has launched a recruitment ad campaign on Xbox Live

The Week: Media News - Tory boost for ad breaks

A Conservative government could signal an increase in advertising breaks on primetime TV

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.