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US sues BP for Deepwater Horizon catastrophe

16 Dec 2010 | by Ed Owen

The US government has filed a civil suit against BP for the effects of the massive oil spill...: "We intend to prove that these defendants are responsible for government removal costs, economic ... defence, claiming the suit was: "...solely a statement of the government s allegations and does not in any ... ." BP's statement continued: "BP will answer the government s allegations in a timely manner ...

Hyundai readies 'modern premium' brand strategy

16 Dec 2010 | by Alex Brownsell

saw a significant rise in its UK market share as a result of last year s government-funded scrappage ...

Haymarket's Rupert Heseltine on his first year in office

08 Dec 2010 | by Arif Durrani

for a lot of people that went with them." Plans by the coalition Government to slash spending by up ... . Government cuts Let s hope they ve got it right, because we need them to be right. I think we probably did ... be fantastic to think that at some point the Government can say ok, we re on track. Sale of BBC ...

Jeep targets snowed-in consumers with latest campaign

08 Dec 2010 | by Alex Brownsell

by the US government, after Chrysler had filed for Chapter 11 bankruptcy last year. ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

. CHANGE4LIFE Making government campaigns compelling is no easy task, but with Change4Life ...

Profile: Shifting up a gear

20 Oct 2010

of the UK's automotive industry pondered the end of the government's scrappage incentive team, Toyota had ...

Vauxhall backs lifetime warranty with ad push

11 Aug 2010 | by Alex Brownsell

successive monthly rises. With the government's scrappage incentive scheme now concluded, the figures have ...

Paper Round (5 August) - Which brands are advertising in the national press?

05 Aug 2010 | by Sarah Johnson

The public health campaign continues despite the 52% year-on-year reduction in spend by the government on advertising . A front page story in The Daily Telegraph, meanwhile reveals an open letter signed by stars of British cinema calling for the UK Film Council to be saved following its axing ...

Ford rethinks ad plans to emphasise 'quality'

20 Jul 2010 | by Alex Brownsell

The US marque is concerned that aggressive pricing strategies being pursued by rivals in conjunction with the government s scrappage scheme, have undermined the value of cars in the mind of consumers ... be reused. Ford accounted for 45,000 of the 400,000 new-car sales made under the government scrappage ...

Breakdown recovery

13 Jul 2010 | by Alex Brownsell

, Saturn and Hummer brands as a condition of its financial bail-out by the US government. However, a ...

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