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Top 10 marketing moments of 2010

13 Dec 2010 | by Nicola Clark

channel for brands. Government cuts Change4Life In opposition, the Conservative Party made no secret of its plans to slash the government s adspend, although it was unclear where exactly the axe ... , and in July, health secretary Andrew Lansley finally confirmed that the government would no longer fund its ...

Cadbury and B&Q flagged as targets for tax protests

06 Dec 2010 | by Ed Owen

movement said savage cuts to the public sector by the coalition government could be reduced if large ...

New Year VAT increase to trigger £2.3bn consumer squeeze

03 Dec 2010 | by Ed Owen

Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...

Lactalis makes bid for Yoplait

18 Nov 2010 | by John Reynolds

light as a way of keeping Yoplait out of foreign hands. The French government has previously been ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

. CHANGE4LIFE Making government campaigns compelling is no easy task, but with Change4Life ...

Nestlé accused of misusing Change4Life branding

14 Oct 2010 | by Gemma Charles

The Children's Food Campaign (CFC) has claimed that Nestlé is misusing the Government's Change4Life...on its website, breaching a key message of the government campaign. One of the messages of the Change4 ... . "No company that uses these practices should be allowed to be associated with a government health ...

Government receptive to food industry, says Sainsbury's chief

12 Oct 2010 | by John Reynolds

David Cameron's coalition government is "open-minded" and "listening", but the food industry does...King made the pronouncements as part of the opening speech at the flagship conference of the IGD, the food industry research body of which he is president. He also sits on the government's council of business advisers. While he did not give specific details on his government role, he was positive about ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...

Profile: Riding the waves

21 Sep 2010 | by Gemma Charles

-executive director of Adnams. Wood is critical, however, of the lack of incentives from government for other ...

Innocent to open East London pop-up café

03 Sep 2010 | by John Reynolds

The caf s point of different to rivals will be its claimed health credentials. Each dish will be made up of the government's recommended five-a-day intake of fruit and vegetables. The Five-a-Day Caf will open for one week starting on 1 October. The menu will include options such as black bean ...

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