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John Smith's creates responsible drinking campaign around Grand National

products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...

Think BR: Time for the ad industry to flex its muscle?

government regulation. In this respect, it is widely acknowledged that it was advertisers and not the government or the Press Complaints Commission (PCC), the soon-to-be defunct regulator, which led ... Hunt. It puts forward that there be a replacement to the PCC which is independent of government ...

Creativeland Asia

more than five million people living peacefully - not ruled by a king, but governed by a council ...

Taming the data deluge

sports' governing bodies to increase participation and attendance, a challenge for smaller sports ... collection, Maurel says some governing bodies are using real-time data to build their popularity. British ...

The Government Communication Centre: life after the COI

As the COI shuts up shop, the new public ad structures, under the auspices of the Government...CLICK HERE FOR THE BIG DEBATE: 'GOVERNMENT ADVERTISING SAVES THE COUNTRY MONEY' It has been a ... the coalition government was installed, adspend - which had soared under Labour - was slashed in line with its ... year has been winding down. The Government Communication Centre (GCC), led by executive director ...

Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum

. Regulation is for government, not advertisers. MAYBE - SUE UNERMAN, CHIEF STRATEGY OFFICER, MEDIACOM ... , and ad revenues can give regulators a very big stick. The government should recognise that self-regulation in advertising serves all parties well. Advertisers could ask for the quid pro quo that the government protects ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

. The danger is that the government will alienate a majority of tipplers, and set up a confrontation ...

Editor's Comment: Why Whitehall needs the professionals

It has been a mixed fortnight, to put it mildly, for government communications....memories of the heyday of government advertising, circa 2006. It suggests there are still marketers in government who take a long-term (that is, little payback in this parliament's lifetime) view of public sector ... of the new Government Communication Centre (GCC) era are now all too clear. The debate on whether ...

Air tax rise sparks further lobbying from airline heads

in 2005. The Government has defended the increases to APD by stating that the tax was frozen last year ...

School Reports 2012: Leith

cocaine of the state (its top-spending client is the Scottish Government) to prove that it can...to launch its own ale brand. Because its largest client is the Scottish Government, Leith still looks ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.